In Episode 122 of the No Limitations podcast The Middle-Class Artist, Blenheim Partners’ Gregory Robinson speaks with Jaddan Comerford, Founder and Chief Executive Officer of UNIFIED Music Group.

In a relaxed discussion, we learn of Jaddan’s pioneering and entrepreneurial journey into the rough and tumble of the music world. Starting out at the age of 17 as a one-man band in his parent’s home, pursuing a dream, he learned on the fly, broke with tradition, and successfully reshaped the industry and the way we think about the business of music. In so doing, he has captured the imagination and support of emerging music talent and future greats, providing them with the platform and support to unlock and unleash their potential on the local and world stage. Jaddan lifts up the stage curtain, sharing with us the early days, the experimentations, the wins and the major breakthroughs. We uncover what lies ahead, the power of social media and new technologies, as we leave the dark days of COVID-19 behind and embrace the renaissance in music and all its creativity.

Jaddan founded UNIFIED Music Group, an independent multi-service music company in 2011 and has attracted prominent artists such as Vance Joy, Dashboard Confessional, and Ocean Alley. This followed his debut in the industry, with the launch of Boomtown Records in 2002. Alongside UNIFIED, he’s a Co-Founder and Start-up Investor at Side Stage Ventures, a venture capital fund, focused on building the ecosystem and supporting innovative companies, such as Heaps Normal, Vitruvian, Mr Yum, and Tixel.

Please note: this episode was recorded on 3 July 2023.

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