In Episode 71, “Head, Heart and Soul”, Blenheim Partners’ Gregory Robinson speaks to Emily Chang, Chief Executive Officer of McCann Worldgroup China, joining us from Shanghai. In a spirited and compelling conversation, Emily draws open the curtains and allows us a view into the breathtaking scale of consumerism in China and the dynamics at play. Talking through her international career spanning the East and West with some of the world’s most iconic brands, including her time looking after the Apple brand in China, Emily brings to our attention the realm of possibilities and relentless focus on creativity and innovation in capturing the hearts of the modern consumer. From mindsets and obstacles to the pace of competition, we are treated to a unique view into the revolution of commerce in China and what it could mean for the rest of the world.

Emily also touches on the concept of social legacy with her recent book, The Spare Room, to inspire us to live and lead with renewed intention and authenticity, to break down walls and do extraordinary things.

Prior to her role at McCann Worldgroup China, Emily held a variety of senior leadership positions at Starbucks, InterContinental Hotels Group, Apple, and Procter & Gamble. Emily is also on the Board of SOS Children’s Villages and the author of The Spare Room.

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